It can be somewhat challenging to keep track of all the popular points programs out there – the various transferrable points currencies, hotel programs, and frequent flyer programs, as well as how all the points can be converted and transferred between one another.
To help you stay on top of all this, I’ve created an infographic illustrating how Canada’s most powerful points programs all fit together within the loyalty ecosystem.
You can find the infographic below, with some quick comments below the fold.
The top part of the infographic encompasses transferrable points currencies, which are widely regarded as the most valuable type of points to hold, for exactly the reason that they are the most flexible currency and may be transferred to a wide range of other programs.
These programs include American Express Membership Rewards (and Membership Rewards Select), RBC Avion, and HSBC Rewards. Each of the circles representing these programs has a line emanating from it, linking it to the potential transfer possibilities, and is also annotated with a box that tells you the various transfer ratios to each partner.
One of the transfer partners belonging to Amex MR and MR Select is Marriott Bonvoy, a hotel loyalty program which itself can be used to transfer to multiple other airlines as well. A line emanating from Bonvoy’s circle leads you to the various possibilities here.
The lower half of the infographic focuses on the frequent flyer programs I’d consider to be the most useful for Canadians. In particular, I’d consider the five programs in the larger circles – Aeroplan, Avios, Alaska, Asia Miles, and WestJet – to be of primary importance, while the frequent flyer programs in the bottom row are less significant but still a possibility for earning and redeeming miles.
Furthermore, the major Canadian points-earning credit cards are also indicated next to their respective points programs. You can think of the credit cards as “entry points” that you can use to accrue a meaningful amount of points in your desired program by collecting the signup bonus.
So, for example, if you wanted to earn some Cathay Pacific Asia Miles, you’d trace your way up the arrows and see that you could consider signing up for any of the Amex MR cards, the RBC Avion card, the HSBC World Elite, or one of the Amex Bonvoy cards – in addition to the RBC Cathay Pacific card specifically associated with the Asia Miles program itself.
For the sake of clarity, the flowchart excludes a few transfer possibilities which, while they do exist, rarely represent good value, such as:
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Transferring Amex MR (or MR Select) points to Hilton Honors at a 1:1 ratio
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Transferring Best Western Rewards or Hilton Honors points to airline programs at a ratio between 5:1 and 10:1
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Transferring TD Rewards points to Aeroplan at a 4:1 ratio
I hope you find this infographic helpful along your earning and burning!
Excellent infographic! Probably the less cluttered way to show the options in either direction: point based or product based.
If possible alongside’s Mike idea: add an "average" cent per point figure for the point currencies value!
Helpful feature – make it interactive where when you hover/click an object and it colour changes to highlight the pathways
ie. mouse over or click on Marriott, all the routes in and out highlight so you can focus, also clicking on a line to see it’s complete route highlighted
That’s exactly what I was thinking for the next iteration of this. Stay tuned!
frantically researches how to make interactive infographics
This is literally the best website. Keep it up!
Very cool!!! That’s really well done. Thanks so much Ricky.
This is really helpful. Wish there was something like this when I started reading about points not too long ago. Makes it very clear without having to go and hunt for the all the info. Thanks for creating it!